According to reports, the biscuit and cookies industry in India is expected to reach US $ 8.2 billion (approximately Rs 60,000 crore) by 2023. The leading FMCG player, the Bonn Group of Industries, is not left behind in expanding their biscuit portfolio. Bonn Group presents a healthy range that includes Mexican Veggie Cracker, Americana Multigrain Cracker, and Americana Digestive and American Atta Cookies in the states of Haryana, Punjab, and Delhi NCR.
Considered as a sick man’s diet in earlier days, it has become one of the most-loved food products for every age group. Biscuits are easy to carry, tasty to eat, cholesterol-free, and reasonably priced. India is considered a potentially huge FMCG market because nearly 50% of its population is under the age of 25 years. Gifting and celebratory occasions are a popular trend among consumption favoring online-glued millennial generations. Premium biscuits are the ideal gift for people in this age group, and Bonn’s top-shelf Americana range is poised at just the right spot in the market to take advantage.
Giving the cracker biscuits a Mexican theme, the Americana Mexican Veggie Cracker is loaded with vegetables, herbs, and Mexican flavored spices. While Americana Multigrain Crackers are made up of black til, sunflower seeds and linseed, which are not only good for health, also claims to be a feast for your taste buds. Americana Digestive is another premium biscuit range packed with full of fiber specially created for people who seek a healthy way of life.
“The Indian biscuits Industry came into the limelight and started gaining a sound status in the bakery industry in the latter part of the 20th century when the urbanized society called for readymade food products, which are healthy and at a tenable cost. The addition of these healthy flavors to our product portfolio is one more step in the direction of increasing our sales revenue to Rs 1000 crore by 2021. It will also help us gain increased penetration in the high biscuit consuming states of Punjab, Haryana, Delhi, and NCR. Biscuits are the second of our core business products, which we intend to expand with greater value-for-money and innovative output incrementally. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run”, said Amrinder Singh, director, Bonn Group of Industries.
As the name suggests, Americana Atta cookies have 100% whole wheat atta and high fiber healthy biscuit. Biscuits in India are popular both in urban and rural demographics, with proportions of those consuming them going up to 94% and 83%, respectively, according to reports. Increasing disposable income, changing lifestyles, growth in organized retail, and increasing consumption of processed and packaged foods are the main drivers of the industry.
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Naresh Khanna – 10 February 2025
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