Good Fettle recently announced the launch of Pod Nutrition, a vegan protein brand offering better taste and nutritional excellence. Crafted with precision and passion, PodNutrition is said to be a better alternative in plant-based supplementation, offering consumers a guilt-free indulgence without compromising on flavor or quality.
PodNutrition represents a milestone in Good Fettle’s desire to provide consumers with premium quality, sustainable, and ethically sourced nutritional products. Building on the success of India’s first low-calorie, low-carb, guilt-free ice cream, Good Fettle has ventured into the vegan protein market to create a bigger impact on conscious consumers.
Commenting on the launch, Akhil Gupta, co-founder of Good Fettle, said, “With PodNutrition, we aim to revolutionize the way people perceive vegan protein supplementation. Our products not only deliver exceptional taste but also provide essential nutrients for optimal health and vitality. We want to create a bigger impact in consumers’ lives and solve their nutrition needs with PodNutrition, making a meaningful impact daily.”
Research indicates that 73 percent of Indians are deficient in protein and unaware of the daily requirements. PodNutrition emerges as a timely solution for health-conscious individuals seeking superior plant-powered nutrition. The new plant-based protein blend has no artificial colors or sweeteners and no soy or dairy ingredients, and it’s designed to mix easily in water, in smoothies, or macro-friendly recipes, making it suitable for a wide range of dietary preferences and restrictions.
Ayush Gupta, co-founder at Good Fettle, said, “PodNutrition is more than just a protein brand; it’s a lifestyle choice that empowers individuals to embrace wellness without compromise. We’re raising the bar, and the proof is in the protein. Our new, unique plant-based protein blend is expertly crafted and engineered to aid in your body’s recovery, empowering you to pursue your most challenging fitness goals. These products represent a new era in the world of protein supplements, much like our iconic Ice Cream. We’re dedicated to meeting the needs of Indians through health-focused product offerings that align with today’s and tomorrow’s food trends.”
PodNutrition has a dedication to both taste and nutrition. Available in seven different delectable flavors like strawberry, hazelnut, vanilla, iced cappuccino, mango, pineapple, and chocolate, and two different combos – Lean POD with 16g of protein and Strong POD with 26g of protein – PodNutrition caters to a diverse set of consumers, from those looking to maintain a lean physique to those seeking to fuel their active lifestyle.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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