PepsiCo India has announced its intent to invest approximately Rs 514 crore over three years, to set up a greenfield snacks manufacturing plant in Uttar Pradesh. According to the company, the new investment plan is in line with PepsiCo’s goal to double its snacks business in the country by 2022 and is expected to help create over 1500 direct and indirect jobs.
As part of this project, PepsiCo India plans to expand its backward integration with local farmers and help bring agricultural best practices to enable socio-economic growth for potato farmers in Uttar Pradesh. To enable the supply chain, the company aims to set up a cold storage facility which is expected to give an impetus to the development of ancillary and other support industries in the state.
At the ground-breaking ceremony of the investor summit in Uttar Pradesh, PepsiCo’s senior leadership signed a Memorandum of Understanding (MoU) with representatives of the Uttar Pradesh government in the presence of the Hon’ble home minister of India, Amit Shah and Hon’ble chief minister of Uttar Pradesh Yogi Adityanath.
Speaking about the announcement, Ahmed ElSheikh, president and chief executive officer at PepsiCo India said, “PepsiCo is committed to growing its food and beverage business sustainably in India. We have a long relationship with the people of Uttar Pradesh. As we look to double our snacks business over the next few years, we intend to invest approximately Rs 514 crore to expand our footprint in Uttar Pradesh. Agriculture is at the heart of PepsiCo and our farmer friends are the backbone of our business. As we expand our operations, we will look forward to a fruitful association that will not only help create jobs and enable ancillary industries but also ensure the socio-economic progress of potato farmers in the state.”
“We are grateful to the Uttar Pradesh government under the guidance of the Hon’ble chief minister, for their support to this project. PepsiCo’s new facility, once finalized, will act as a hub to address the growing demand for our well-loved snacks products amongst consumers in the state and beyond,” he further added.
PepsiCo India’s intended snacks manufacturing operation in Uttar Pradesh claims to expand the company’s footprint of collaborative farming for potato in the state.
According to the press statement, PepsiCo India’s agri program presently benefits over 24,000 farmers across 14 states through various Agri and sourcing initiatives. All the potatoes used in Lay’s and Uncle Chips are grown in India and sourced from Indian farmers. Through its 360-degree farmer connect initiatives for potato cultivation. The company provides training and seed support, advanced plant protection programs and assured buy-back with reasonable returns.
PepsiCo’s planned investment is in line with the Uttar Pradesh State Government’s industrialization-led growth focus and, if built, will create broader socio-economic opportunities for farmers, youth and the skilled workforce in the State.