Amica Chips was born to reflect the bond of friendship and the memories that make us smile: happiness, time spent together, and the joy of good company. It is that festive spirit that potato chips awaken in all of us with every crunch. Those same emotions continue to inspire the company every day. For its founder and staff, potato chips are just like friends: you can never have enough of them.
Says Oscar Moratti, Amica Chips’ general manager, “My dad built Amica Chips in 1990. Over the years, we have always invested in innovation, and today we have a fully automated warehouse that holds more than 10,000 pallet spaces.”
For Markem-Imaje, being able to serve a company like Amica Chips is not just a business collaboration; it is a strategic responsibility and a great source of pride. For over twenty years, Markem-Imaje has been part of Amica Chips, with over a hundred printers installed. And thanks to the software CoLOS, the marking process these days is fully automated and flawless.
“Today we have no recalls, we have no rework due to human error,” affirms Paolo Rizzardi, production manager at Amica Chips. “A product recall always leaves a bad impression with the customer.”
Markem-Imaje is the provider of choice for Amica Chips, not only thanks to the efficiency of the coding equipment and software solution, but also because of the assistance received during installations, as well as the top-notch after-sales service. The Italian snack giant has many projects in the definition phase, all of which have Markem-Imaje as their common denominator.
Massimiliano Scomparin, account manager at Markem-Imaje, highlights the excellent personal relationships as an essential success factor: “The collaboration with Amica Chips is a path made up of trust, constant presence and mutual growth. It is not just a matter of installing coding and traceability systems, it’s about understanding the needs of a company that has transformed, expanded and faced new challenges and new markets over time.”
Over the years, that has meant the evolution, from the first thermal transfer overprinter (TTO) and print-and-apply units to the current CoLOS platform and large character inkjet printers (such as the 5800 Series with Touch Dry technology) as well as the most up-to-date TTO and continuous inkjet printer types.
Guido Torriglia, sales director at Markem-Imaje Italy, concludes, “Our goal is to contribute to our customers’ success by providing solutions that protect their brand, optimize processes, support their sustainability goals, and generate long-term value.”
With this ongoing and longstanding collaboration, it once more goes to show that Markem-Imaje’s end-to-end solutions turn coding responsibilities into an easy task for customers all over the world.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
