Nespresso announced the signature of a Memorandum of Understanding with Mozambique’s Gorongosa National Park to promote the local coffee industry, as part of the Nespresso’s Reviving Origins program. The program aims to restore high-quality coffee production in regions around the world where it was under threat due to political conflict, economic hardship, or environmental disasters.
Through the implementation of its AAA Sustainable Quality Program, Nespresso will support coffee farmers in the Gorongosa National Park to increase the quality of their coffee, promote sustainable farming practices and agroforestry while improving farmer’s livelihoods through capacity and skills building.
According to the press statement, Nespresso aims to make the new coffee from Mozambique available, as a limited edition, in 2022.
Commenting on this, Jean-Marc Duvoisin, chief executive officer of Nespresso, says, “Nespresso is very proud to start this collaboration with the Gorongosa Project to revive the coffee production in Mozambique. We will work directly with coffee farmers to help establish a high-quality coffee supply that will increase economic opportunities in this region while giving our consumers a unique coffee experience”.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now