Cadbury Choclairs Gold, the quintessential center filled éclair candy of India, launched the all-new indulgent variant Cadbury Choclairs Gold Coffee. This latest innovation is the brand’s first-ever entry into flavorism. It brings together the signature Cadbury taste and the essence of real medium Arabica Coffee powder to offer its consumers #CoffeeKaMeethaBomb. With consumers being home-bound and looking for unique eating experiences, Cadbury Choclairs Gold Coffee will help strengthen the brand’s at home sweet consumption portfolio which will be driven at the back of large pack sales in emerging channels.
Cadbury Choclairs Gold Coffee
Commenting on this new launch, Inderpreet Singh, associate director – Marketing (Gum, Candy and Beverages), Mondelez India, said, “The journey of Cadbury Choclairs Gold has been anchored on the bedrock of a strong brand foundation of being the go-to small treat for consumers steeped in the heritage of taste and love that is Cadbury. Cadbury Choclairs Gold Coffee is our first entry into flavorism to help our consumers indulge with yet another sweet treat in the comfort of their homes. With the irresistible combination of coffee and chocolate at its heart, we are confident that this innovation will further consolidate our position in the in-home snacking segment while making the consumer’s experience with the brand much more enjoyable.”
Ever since its launch in 1971, Cadbury Choclairs or Cadbury Eclairs, as it was then known as – has led the category in defining the gold standard for consumers by offering the perfect Cadbury taste in the Éclair candy format. The premium variant, Cadbury Choclairs Gold, was launched in 2015 at Rs 2 per unit out of the same strategic imperative. It has been since strengthening the company’s relevance on key occasions like birthdays and focusing on emerging channels. With the launch of the newest innovation Cadbury Choclairs Gold Coffee, the company aims to further strengthen its foothold in the market by providing consumers with yet another delicious treat to snack on.
It is priced at Rs 116 for a pack of 60 units and Rs 200 for a pack of 115 units, Cadbury Choclairs Gold Coffee is available at all Modern Trade, Traditional Trade, and eCommerce platforms.
Mondelez India Foods has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and has since been a leader in the country’s chocolate category. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold, etc. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country.
A few words on the launch from Inderpreet Singh, Associate Director – Marketing (Gum, Candy and Beverages), Mondelez India.