Union minister for food processing industries Chirag Paswan chaired the second meeting of a committee constituted to counter misleading publicity on processed foods at the Dr Ambedkar International Centre, New Delhi. The meeting brought together committee members, senior government officials, industry leaders, and representatives of key industry associations.
Addressing the gathering, the minister underscored the critical role of food processing in ensuring food safety, improving nutrition, reducing wastage, and enhancing farmers’ incomes. He emphasized that persistent myths and misinformation surrounding processed foods must be proactively addressed through science-based communication, greater transparency, and responsible stakeholder engagement.Â
Highlighting the influence of digital media, Paswan called for the strategic use of social media influencers, digital platforms, and mass communication channels to present a balanced and credible public narrative, ensuring that accurate information on food processing reaches citizens across the country.
Secretary, ministry of food processing industries, Avinash Joshi, briefed participants on actions taken since the previous meeting. These included stakeholder consultations, expert reviews, and the nationwide dissemination of approved FAQs. He reiterated the importance of sustained and coordinated efforts among stakeholders to strengthen informed public discourse on processed foods.
The meeting was attended by senior officers of the ministry, including the special secretary, joint secretaries, and other senior officials. Heads and senior representatives from key regulatory and technical institutions, including the Food Safety and Standards Authority of India (FSSAI) and the National Institute of Food Technology Entrepreneurship and Management, also participated. Ranjit Punhani, chief executive officer, FSSAI, was present.
Deliberations were further enriched by representatives from leading industry associations such as FICCI, CII, Assocham, AIFPA, AFSTI, and FSNM, along with senior executives from major food processing companies. The broad participation reflected a whole-of-government and whole-of-industry approach to addressing misleading publicity related to processed foods.
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Naresh Khanna – 10 February 2025
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