Rallis India, a Tata enterprise and a leading player in the Indian agri-inputs industry, has announced its partnership with Paryan as the licensed technology partner for FullPage Herbicide Tolerance Rice Technology in India.
The collaboration marks a significant step towards advancing sustainable and climate-smart rice cultivation practices in the country. Through this agreement, Rallis India will introduce FullPage, a next-generation rice technology designed to enhance productivity, improve weed control efficiency, and deliver substantial water and cost savings for Indian farmers.
FullPage is a comprehensive rice cropping system that integrates advanced herbicide-tolerant seeds, compatible crop protection solutions, and tailored agronomic practices. The system supports Direct-Seeded Rice (DSR) cultivation — helping reduce water usage, lower methane emissions, and improve overall resource efficiency compared to the conventional transplanting method of rice cultivation.
Speaking on the partnership, Gyanendra Shukla, managing director & CEO, Rallis India, said, “At Rallis India, we are committed to enabling Indian farmers with innovative and sustainable technologies that address key agricultural challenges. Our collaboration with Paryan for FullPage® technology reinforces our focus on delivering climate-smart solutions that enhance productivity while promoting resource efficiency and environmental sustainability.”
Shirish Barwale, executive director, Paryan, added, “We are delighted to partner with Rallis India, a trusted name in Indian agriculture. With Rallis’ strong presence and deep connect with farmers, we look forward to accelerating the adoption of FullPage technology, making rice farming more efficient, profitable, and sustainable.”
Rice is India’s largest cultivated crop, covering more than 44 million hectares, yet it faces increasing challenges from water scarcity, labour costs, and weed management. FullPage technology, combined with rice hybrids from Rallis under the Dhanya brand, aims to mitigate the challenges posed by the traditional transplanting method of rice cultivation.
Efficient Weed Management: Enables effective control of weeds and weedy rice, ensuring better yield stability.
Water and Labour Savings: Promotes Direct-Seeded Rice cultivation, reducing water consumption by up to 25–30% and minimizing labour requirement
Water and Labour Savings: Promotes Direct-Seeded Rice cultivation, reducing water consumption by up to 25–30% and minimizing labour requirements.
Improved Productivity: Supports better crop establishment and enhanced yield potential through advanced hybrid genetics.
Environmental Benefits: Helps lower methane emissions and supports India’s sustainability goals in agriculture.
For Rallis India, this partnership strengthens its strategic focus on innovation-led, sustainable agri-solutions and expands its presence in the high-potential rice segment. Rallis will work with paddy farmers in India to initiate field demonstrations and gather the required information regarding agronomic performance and stewardship practices, followed by a phased scale-up for broader farmer access, which will help improve cultural practices for maximum benefits. The pilot demonstrations across key agronomic states and limited commercial sales will begin from the Kharif season of 2026.
This timeline aligns with Rallis India’s commitment to ensuring responsible technology introduction, supported by farmer training, stewardship, and sustainability protocols. This partnership underscores both organizations’ shared vision to advance agricultural innovation and sustainability, driving meaningful impact for farmers and the planet.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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