Sula Vineyards is taking its brand ethos of innovation one step further with the launch of India’s 1st wine in a can – Dia Sparkler, in an attractive can design and in two variants of red and white wine.
Dia, a decade-old brand, was to date sold only in bottles, is fondly remembered by many as their ‘first wine’ with positive nostalgia! According to the company release, when Sula wanted to launch the country’s first wine in a can, Dia was the preferred choice. This drink needs no mixers, corkscrews, or swirling to enjoy; it’s easy to carry and crack open straight from the fridge. Pour it in a tall glass full of ice with a dash of lime or sip a chilled can straight up. A package that expresses perfection, pampering, and style, Dia epitomizes the good life – in a convenient way.
Low in alcohol at 8% alcohol by volume in line with strong beer, both variants – red and white. Dia is as appealing to men as it is to women, and is pairs up for every occasion, be it house parties, pool parties or a day at the beach! The drink is priced at Rs 180 for a 330-milliliter can.
Introduced at a time where ‘on the go’ is the need of the hour to match our fast-paced lives, the concept of wine in a can is blooming globally. Nielsen reports off-premise canned wine sales for the 52-week period ending 15 June 2019, has risen 69% from the previous year, totaling US $ 79.3 million (approximately Rs 570 crore) in sales so far in the US.
Rajeev Samant, founder, and chief executive officer, Sula Vineyards says, “At Sula, we are always on the lookout to bring new experiences to our customers. We are thrilled to bring the iconic Dia in a brand-new avatar! It is India’s first wine sparkler in a can. Not just convenience, this drink promises all things light, bubbly, and refreshing.”
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Naresh Khanna – 10 February 2025
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