Munchilicious Granola launches its ‘back to work’ campaign

An easy and healthier way to help consumers adapt to the new normal

Back to work campaign will roll out across more than 200 retail stores

Munchilicious Granola (a SOCH Foods product) launches a ‘Back to Work’ campaign offering its granola variants to satiate people’s hunger cravings while they head back to work. Three things will be highly essential to carry with offices resuming – a mask, a sanitizer, and a packet of Munchilicious Granola said the company. The current pandemic has made people extremely mindful of the food choices, and Munchilicious claims to save the day with its 40 gm back to work packs as a suitable solution for the modern-day health-conscious consumers.

The company said Munchilicious granola 40 gm packs have been designed, keeping in mind the taste palates and consumption habits of today. These breakfast cereals and snacks are available in 4 different variants: Original (nutritious breakfast when you are getting late for work), Dried Fruits (richness of nuts, seeds, and real fruits power-packed to accompany you in longboard meetings), Grain-Free (a vegan super snack to munch on while heading back from work) and Desi-Twist (a perfect chai-time savory with the desi twist).

Manufactured and packed in an ISO certified facility, these 40 gm packs will be primarily available in all the premium stores in 2 phases. In the first phase, this healthy granola will be available in Delhi NCR and Mumbai, while in the second phase, it will be available in Pune and Bangalore.

Speaking on the launch of the ‘Back to work’ campaign, Rohit Mohan Pugalia, founder and chief executive officer, Munchilicious Granola, said, “Post the pandemic outbreak, consumers have become more conscious with respect to what to eat and what not to eat, what is good for them and what is not while they get back to work. This is exactly why we have launched the ‘back to work’ campaign. With Munchilicious Granola, one does not have to worry about what to munch on at work and carrying multiple dabbas. These healthy and tasty Munchilicious Granola 40gm packs are power-packed with nutritious and immunity-boosting ingredients.”

With the ‘Back to Work’ campaign, Munchilicious aims to create awareness amongst the audience about how they can munch on food without worrying about health and hygiene factors. One can now easily carry their healthy routine and binging from home to their work desks in a pack of Munchilicious Granola. They have also designed a QR code to drive the consumers to the Munchilicious Instagram page to get more information about the products and the brand.


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