Suumaya Industries acquires majority stake in payAgri

The company showcases its growth into the Agri commodities business

Suumaya Industries acquires majority stake in payAgri
Left-Right Rajeev G Kaimal, co-founder & MD (Products & FinTech Business), payAgri Innovations, KVM Rajkumar, co-founder & MD (Bulk Value Chain Business), payAgri Innovations, Ushik Gala, chairman & managing director of Suumaya Industries, Ishita Gala, VP, Operations and Brands, Suumaya Industries, Sejal Doshi, director finance, Suumaya Industries

Suumaya Industries is an emerging diversified conglomerate group having recently ventured into the agri-commodity business through its 100% subsidiary SuumayaAgro. The company has acquired a majority of 51% stake in payAgri Innovations, a tech-driven Agri & food business company solving the problems of key actors – farmers, processors, and consumers in the Agri value chain for an undisclosed valuation under the able and dynamic leadership of Ushik Gala, chairman & managing director.

The company has continued its accelerated growth momentum and showcased exemplary performance in the first quarter of FY 2021- 22 due to its diversification and aggressive growth strategy into the Agri commodities business. The company is building a holistic Agri-Business model to explore multiple avenues like B2B, B2C through its retail foray, corporate, etc. payAgri’s ‘Seed 2 fork’ phygital business model, with a strong farm-gate supply chain expertise and holistic selling capabilities, thrives on creating a better livelihood for farmers and good value for consumers.

Ushik Gala, chairman & managing director of the company, said, “Suumaya Industries has embarked on an ambitious journey with the Suumaya 2.0 strategy. Diversifying into Agri-Business is a new pathway for the company, which is unfolding new opportunities and markets for us. The company has already made substantial inroads into the segment, and we are most confident that this highly scalable and sustainable business would be the next big growth engine for the company. 

Agri-Business has been instrumental in the robust financial performance of the company. Within a few months, the company is positioned as one of the leading organized players in the Agri value chain. In line with this vision, the company is also exploring various inorganic opportunities to be recognized as a significant player driving the sector in unchartered frontiers.

Through its wholly-owned subsidiary SuumayaAgro, the company is acquiring payAgri, a fast-growing ‘Seed 2 fork’ start-up poised to become a global leader in Agri & food business. This will enable SuumayaAgro to gain a strong foothold in the Agri value chain business in India. Agri-Business is witnessing strong traction. We would be differentiating our approach in the entire Agri value chain and endeavor to be the dominant player in the segment.”

Gala further added, “The capital infusion by Suumaya Industries will help drive the growth and expansion of payAgri as a farmer-centric value chain focused hybrid bulk & retail supply chain model. We are excited to partner with Rajkumar KVM and Rajeev Kaimal, both first-generation entrepreneurs who have created a strong business through their market acumen and perseverance. 

There is a great synergy as it will give access to Suumaya in the southern markets, entry into higher value Agri commodities, a wider range of customers, and a vast access to the farmer’s network, which are the key strengths of payAgri.

The investment in payAgri underlines our commitment to grow the Agri-Business exponentially and sees huge potential in the new commerce Agri-fintech, which will further boost the digital ecosystem for millions of farmers and consumers and agro & food MSMEs. We look forward to working with the highly experienced management team of payAgri as we further expand the business going forward.”

KVM Rajkumar, co-founder & MD (Bulk Value Chain Business), payAgri Innovations, said, “We are building a unique and workable ‘seed to fork model’ with a focus on spices and grain value chains. We are excited to see the acceptance and appreciation from our B2B customers, especially food processing MSME customers, for our quality and supply reliability. 

We never failed to honor supply commitment irrespective of pandemic and flood situations. We plan to scale up our bulk value chain business by onboarding 100+ MSME & overseas buyers and increase our wallet share to min. 50% of their procurement requirements in the coming 12 months.

We are delighted to have SuumayaAgro as our investor as they can leverage their huge business network to propel us to achieve fast-track growth, besides their equity investment and continuous working capital support. The acquisition will help us to invest in critical farm-gate & supply chain infrastructure, expand our FarmConnect Hubs within and outside India and also strengthen our tech platforms.”

Rajeev G Kaimal, co-founder & MD (Products & FinTech Business), payAgri Innovations, said, “At payAgri, we aimed to build a sustainable, inclusive model in the Agri value chain space keeping farmer interest at the core. The solutions we provide from market linkage, technology linkage, and financial linkage help farmers and farmer institutions and the various actors in the value chain. 

With this investment support from Suumaya, we aimed to take this model across geographies in the coming months and establish ourselves as a prominent player in the Agri value chain space providing unique tailor-made market and financial solutions to the various value chains players.”

Suumaya Industries to simplify the complex Agri Supply Chain

Suumaya Industries has shown an exponential growth trajectory by building a fully integrated value chain from farmers to its customers. The company has recorded an impressive quarter with a significant increase in the total revenues and profits for Q1FY2021-22.

Consolidated Revenues for the period stood at INR 6,852 crore at 2.3x over the previous corresponding quarter. PAT grew by 16% sequentially to INR 306 crore in the same period. Suumaya Industries has efficiently managed to simplify the complex Agri Supply Chain. 

The company has expanded the product basket from staples to value-added Agri commodities like spices and increased its geographical footprint to derisk its portfolio and enhance profit margins. payAgri presents Suumaya Industries with an exciting and differentiated opportunity to have a meaningful play in the Agri-Business. The company has built a healthy portfolio of the Farmer and Farmer Institution Intervention through the payAgri model. 

No. of Farmer Producer Organizations (FPOs) registered with payAgri are 70 whereas no. of farmer members covered are 70,000, and no. of farmers produce and products listed on payAgri online market are 210.

payAgri, a robust Agri-fintech organization that orchestrates and digitizes the entire transaction in an Agri value chain, operates on three functions, which are removal of the array of mediators in the Agri value chain through direct linkages, create a cashless ecosystem and provide the benefits of large scale farming to smallholding farmers.



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