FSSAI organizes Eat Right Challenge orientation workshop

‘Eat Right India’ Handbook & website launch

10597
Eat Right Challenge
FSSAI has launched the Eat Right India Handbook as a guide for various stakeholders to scale up Eat Right India initiatives across the country. Photo - FSSAI

Dr Harsh Vardhan, union minister of Health and Family Welfare, presided over an online orientation workshop organized by the Food Safety and Standards Authority of India (FSSAI) as part of its Eat Right Challenge. He also launched FSSAI’s ‘Eat Right India’ Handbook and the website to help various stakeholders scale-up ‘Eat Right India’ initiatives across the country. Ashwini Kumar Choubey, minister of State for Health and Family Welfare, was also present.

Strengthening the food safety & regulatory environment

The ‘Eat Right India’ movement initiated by FSSAI under the aegis of the Ministry of Health & Family Welfare has created awareness amongst the people about safe, healthy, and sustainable dietary habits. To achieve this end and to convert the program into a people’s movement, FSSAI recently announced the Eat Right Challenge, an annual competition for 197 districts and cities in a unique way to strengthen the food safety and regulatory environment, build awareness among the consumers and urge them to make better food choices. The Food Safety commissioners and district officials such as district magistrates and designated officers of the cities joined the online workshop.

The Eat Right India website is now live. Photo – FSSAI

Releasing the ‘Eat Right Handbook’, a useful reference guide for officials to adopt and scale-up Eat Right India (ERI) initiatives in their respective jurisdictions, Vardhan said, “Food is not only about hunger or taste but about health and nourishment. The workshop is unique in that it brings big restaurant chefs to roadside eatery owners under the same umbrella to achieve a single goal.”

Addressing the officials of the 197 cities and districts present, he highlighted the pressing need for the campaign. He stated, “Of the 135-crore people inhabiting India 196 million are victims of chronic hunger while another 180 million suffer from obesity. 47 million children have stunted growth while another 25 million are wasted. 500 million are deficient in micro-nutrients and 100 million suffer from food-borne diseases.”

This movement will sharpen our focus on prioritizing food, nutrition, and awareness about our eating and dietary habits to prevent and address these challenges. This will also bring into sharper focus the problem of food wastage and disposal of food.

Reminding everyone present of the Prime Minister’s commitment of creating a New India by its 75th year of independence in 2022, the Union Health Minister said, “The Prime Minister initiated Swachh Bharat Abhiyaan on the 2nd of October, 2014 to rid the country of diseases arising out of poor sanitation. Through the Jal Jeevan Mission aims to provide potable piped water which will aid in prevention of water borne illness in the country while the Ujjwala Yojana provides access to clean fuels to tackle smoke and lung diseases.”

Highlighting the importance of Poshan Abhiyaan, Anaemia Mukt Bharat, and the Fit India movement, he added that they are cornerstones of the prime minister’s New India by 2022. “The main focus of the Ayushman Bharat Health & Wellness centers is on preventive, positive and promotive health,” the minister stated.

Vardhan further spoke of the key role played by healthy food and nutrition in combating morbidity. Stating that diet helps build one’s resilience and immunity towards various kinds of diseases, he emphasized, “61.8% deaths from non-communicable like diabetes, hypertension, cardiovascular complications, are directly or indirectly related to faulty diet. Even communicable diseases like tuberculosis disproportionately affect people who are undernourished. People of the same household have been showing different responses to Covid based on their immunity acquired through nutrition.”

Choubey highlighted, “The role of age-old wisdom and traditional Ayurveda in guiding people to right eating practices by categorizing food based on the effect they had on the body.” Quoting from the Bhagwadgita and the Upnishads, he emphasized traditional eating habits and plant-based food. He asserted that the amalgamation of healthy eating habits and active physical activity would lead to a better and healthy India.

Rita Teaotia, chairperson, FSSAI, and Arun Singhal, chief executive officer, FSSAI, were also digitally present.

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here