Holostik, a leading provider of secure and smart packaging solutions, received decent footfall at the 29th International Rice Grain Pro-Tech expo 2024. The company’s stand S-129A hall B, witnessed a steady stream of visitors who were eager to learn about Holostik’s innovative solutions to combat counterfeiting and product duplication.
The rice industry, a cornerstone of India’s agricultural economy, is facing a significant challenge — counterfeiting. Counterfeit rice products, including substandard or adulterated grains, pose a serious threat to both brand owners and consumers.
Counterfeiters often dilute genuine rice with lower-quality grains, add harmful chemicals, or misrepresent the variety or origin of the product. This not only undermines the brand value of the business owners but also jeopardizes the health and well-being of consumers.
Holostik’s range of anti-counterfeiting solutions offers a robust defense against this threat. By utilizing advanced technologies such as non-tearable labels, LD strips, security holograms, digital product authentication solutions, and wide web films. Holostik empowers businesses to protect their brand reputation, safeguard consumer trust, and ensure product authenticity.
As agriculture and its allied industries in India continue to expand rapidly, the demand for secure and authentic products has never been more crucial. Holostik’s solutions not only address the pressing issue of counterfeiting but also contribute to enhancing farmers’ livelihoods and ensuring sustainable agricultural practices.
The ongoing expo has been a success for Holostik, with visitors expressing keen interest in the company’s solutions designed to combat counterfeiting and duplication in the agrochemical sector. The solutions presented by Holostikhave garnered significant attention due to their effectiveness in preventing counterfeit products, ensuring product authenticity, and safeguarding farmers’ interests.
Holostik’s commitment to innovation and customer satisfaction has made it a preferred partner for businesses across various industries, including agriculture. By leveraging cutting-edge technologies and industry expertise, Holostik is helping to create a more secure and transparent supply chain.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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