Mother Dairy, the milk and milk products major and a subsidiary of National Dairy Development Board (NDDB), has stepped up its efforts to be able to reach more people and ensure supplies of essential commodities like milk and milk products in more localities of Delhi NCR as Government extends the Covid-19 lockdown.
Mother Dairy has doubled its temporary kiosk set-up across Delhi-NCR to 50. Additionally, the company has made dedicated arrangements to make essential commodities available at nearly all the hotspots in the region. The company has made special arrangements at the government declared hotspots in collaboration with the various RWAs for ensuring its supplies. Additionally, Mother Dairy is also cooperating with the local administration to overcome supply challenges in the movement to ensure that consumers in lockdown have easy access to their daily essentials of milk and milk products.
Mother Dairy has deployed 28 vehicles for supply of milk and other products to 107 hotspots across DelhiNCR. The vehicles start operating from 6:00 AM onwards and cover multiple routes to reach out to all locations. To ensure supplies, the company has been making efforts to put requisite infrastructure such as asset placement in locations while devising route maps and assigning dedicated sales force to manage the consumer demand while ensuring strict adherence to safety norms.
“We are making all effort to ensure that people do not face any challenges in availability of essential items like milk, milk products, edible oil, fruits and vegetables. To achieve this, our on-ground team is working round-the-clock. We are thankful to our team, as well as farmers, truck-drivers and booth concessionaires for putting their lives online in their call of duty. Without their support, Mother Dairy would not have been able to reach all the areas,” Mother Dairy Fruit & Vegetable, spokesperson said.
Since the lockdown, Mother Dairy has been making all efforts to maintain an adequate supply of its products to all consumers. Through the set-up of kiosks and mobile vans, Mother Dairy is offering the entire range of its products including edible oil.
To serve consumers, Mother Dairy has aligned the procurement network across locations to make necessary arrangements at all levels to ensure timely delivery with strict adherence to quality norms. “As an essential commodity of daily nutrition, we are also making alternative arrangements to address challenging situation due to Covid-19,” the Spokesperson said.
Mother Dairy sells more than 30 lakh liters of milk each day in Delhi NCR and operates a network of around 850 milk booths in the National Capital Region.