Olympia Dairy has opened the retail distribution channel as a second strategic pillar to offer its liquid dairy products by becoming the first Belgian dairy company to choose packaging and filling SIG technology. Founded in 1853, SIG is headquartered in Neuhausen, Switzerland. The company is a systems and solutions provider for aseptic carton packaging.
Olympia has supplied the foodservice industry by offering large-sized plastic and glass bottles to hotel and catering establishments. With the installation of its first fast and flexible CFA 812 filling machine from SIG, the company will be able to launch its products in the retail sector while flexibly meeting the needs of retailers and environmentally conscious consumers for sustainable packaging that fits well into everyday lives. SIG said Olympia would benefit from the combination of maximum flexibility and speed that enables the company to offer an unmatched variety of packaging options.
‘If we do it, we do it right’ is Olympia’s approach, which puts convenience and sustainability at its core. Its forward-looking team is fully convinced by the critical arguments in favor of carton packaging. Olympia now has the option to use industry-leading sustainable packaging material options from SIG such as EcoPlus, an innovative composite structure without aluminum and with less environmental impact compared to the conventional carton, as well as Signature packaging material, which is 100% linked to plant-based renewable material and lowers the carbon footprint of the carton pack even further.
Kris Huygh, chief executive officer at Olympia Dairy, said, “Our new partnership with SIG opens up many opportunities in the retail sector and will put Olympia Dairy in a strong position within the European dairy market. By choosing the most forward-looking, futureproof and sustainable packaging, we can offer our modern consumers with the very best in terms of sophistication, convenience and minimal environmental impact. We now have the flexibility to stay one step ahead in retail with so many options available on one filling machine.”
SIG’s filling technology claims to offer high flexibility without compromising on speed and output. The number of packaging options on one SIG CFA 812 filling machine for ‘square base format’ aseptic cartons is a multiple of any other such filling machine on the market. One single CFA 812 filling machine offers customers with more than 70 different packaging options – combining different packaging formats, volume sizes, openings, and packaging materials – all with an output of 12,000 packs in an hour.
Volker Bubacz, head of Market Area UK and BeNeLux at SIG, said, “We are delighted to welcome Olympia as our first Belgian dairy customer and we’re looking forward to developing our close partnership to launch new and exciting products. We will support Olympia in offering the most innovative and sustainable product and packaging solutions and bring a fresh impetus to the Benelux dairy market.”
SIG’s close cooperation with Olympia Dairy offers product innovation and differentiation as part of SIG’s Value Proposition, aiming to deliver innovative product and packaging solutions that enable businesses to satisfy ever-changing needs.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
