Diary behemoth Amul has been ranked as the world’s strongest dairy brand by the Brand Finance Food and Drink Report 2023. The report evaluates and ranks the strongest and most valuable food, dairy, and non-alcoholic beverage brands, the company said in a release.
The report, conducted by UK-based Brand Finance, a leading brand valuation consultancy, affirms Amul’s commitment to quality, innovation, and consumer trust. Amul has not only been ranked as the strongest dairy brand globally but also the second strongest food brand worldwide, trailing only behind the renowned American chocolate brand, Hershey.
The Amul brand has also been ranked among the top 30 most valuable food brands out of 5,000 brands in the world. Amul also stands as the only farmer-owned brand among the world’s top 100 brands.
Jayen Mehta, managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF), the umbrella organization that markets milk and a range of milk products under the Amul brand, said, “This achievement is a testament to the hard work and dedication of the 36 lakh dairy farmer members of the Amul family. We always strive to provide the highest quality dairy products to our consumers while upholding the values of sustainability and farmer empowerment. Being recognized as the world’s strongest dairy brand will motivate us to continue our journey of excellence and empowering dairy farmers.”
Amul has also secured the seventh spot on the list of the world’s most valuable dairy brands, with an impressive valuation of $3 billion. IT is the sole representative from India on this prestigious list.
Amul is the largest FMCG brand in India with annual sales turnover of Rs 72,000 crore (US $ 9 billion) and an example of the power of the farmer’s cooperative movement. It was born in 1946, before India gained freedom, and marked its 75th anniversary recently.