Amul Whole Wheat Atta gets certified as ‘Organic’ by SGS

Certification is an assurance of the organic integrity of products and the use of sustainable practices

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Amul
Amul Whole Wheat Atta gets certified as 'Organic' by SGS.

SGS has awarded Organic Certification to the Whole Wheat Atta introduced by Amul, a cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) Limited. This certificate demonstrates compliance with the organic production requirements and supports the authenticity of the organic claim for the agricultural products marketed by GCMMF, under the brand name Amul. In addition to the certification awarded to GCMMF, SGS has also certified the Kaira District Milk Producers Union which is the processing plant of Amul.

Organic certification is a process certification involving a set of production standards for the growing, storage, processing, packaging, and shipping of organic products. The certification involves an independent assessment of the processes, premises as well as production methods to ensure regulatory compliance with the organic certification standards.

An Organic certification enhances the brand value and improves the marketability of organic products by responding to the strong consumer demand for genuine, organically produced foods. In addition to improving saleability and providing entry to new niches in the domestic markets, the certification also facilitates the export of unprocessed products to the EU and Switzerland. A fast and efficient program, this certification is an assurance of the organic integrity of products and the use of sustainable practices that safeguard the environment by protecting natural resources and biodiversity.

Organic certification standards include –

•  Avoidance of synthetic chemical inputs (fertilizer, pesticides, antibiotics, food additives), irradiation, and the use of sewage sludge.
•  Avoidance of genetically modified seeds.
•  Use of farmland that has been free from prohibited chemical inputs for several years (often three or more).
•  Audit Trail – maintaining a detailed written record of production and sales.
•  Strict and controlled physical separation of organic products from non-certified products.
•  Undergoing periodic on-site inspections.
Jayen Mehta, chief operating officer, GCMMF (Amul) expressed his elation about the association with SGS for the Organic certification of GCMMF. He appreciated the disciplined approach that SGS followed while executing various stages of the certification process at GCMMF.
“Organic certification is key to protecting the environment and producing residue-free and safe food products. It unequivocally demonstrates the authenticity of ‘organic’ product claims and builds customer trust towards the brand,” said Nilesh Jadhav, director of Knowledge Business.
This achievement was marked by a ‘Certification Handover Ceremony,’ which was attended by the senior management teams from both organizations. The team from GCMMF included Dr RS Sodhi, managing director, Jayen Mehta, chief operating officer, Manoranjan Pani, chief general manager, Nimit Doshi, head of Emerging Sales Channels and Sameer Saxena, head of Quality Assurance. SGS was represented by Nilesh Jadhav, director of Knowledge Business, Arup Jana, head of Certification Sales.
SGS offers world-leading certification services to enable organizations to demonstrate compliance of their products, processes, systems, or services with national and international regulations and standards. Their highly qualified auditors work in a vast range of sectors, from forestry to pharmaceuticals, to ensure that the client services, products, and processes are scrutinized and deliver optimum performance, quality, and safety.

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