Britannia steps up investment in Tamil Nadu to Rs 550 crore

MoU signed with Tamil Nadu government

2890
Britannia
Photo - Britannia

In October 2020, Britannia Industries announced that it is stepping up its investment in Tamil Nadu to Rs 550 crore. In order to fulfill the growing demand for its products, Britannia Industries has enhanced the investment plans from earlier Rs 300 crore to Rs 550 crore in the state. The company has signed a memorandum of understanding (MoU) with the Tamil Nadu government, said a joint statement.

Founded in 1892 and headquartered in Kolkata, Britannia Industries is one of India’s oldest existing food and beverage companies. It is now part of the Wadia Group headed by Nusli Wadia. The company sells its Britannia and Tiger brands of biscuits, bread, and dairy products throughout India and more than 60 countries worldwide.

As reported by the press trust of India, the proposed investment would also generate a total of 1,000 direct and indirect employment opportunities in the state. “Britannia has enhanced its investment plans from Rs 300 crore to Rs 550 crore over a period of seven years in Tamil Nadu,” it said. The proposed plant with a land requirement of 85 acres will manufacture various snacking products from the company.

Commenting on the development, Britannia Industries Managing Director Varun Berry said, “Tamil Nadu is one of our biggest and key markets for growth. It is the most diversified market and we have over the years invested towards strengthening our foothold in the state. We will continue to balance growth across our key markets as we look to further deepen our reach in the country.”

The company is looking at an overall capital expenditure of about Rs 700 crore to set up new facilities in Uttar Pradesh, Tamil Nadu, and Bihar while also expanding its existing plants’ manufacturing capabilities Maharashtra and Odisha, he added.

Neeraj Mittal, managing director and chief executive officer, Guidance, Industries Department, said, “We are pleased to see that Britannia Industries with its long-standing presence in the state resonates with our vision and we look forward to this growth journey with them.”

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here