Britannia steps up investment in Tamil Nadu to Rs 550 crore

MoU signed with Tamil Nadu government

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In October 2020, Britannia Industries announced that it is stepping up its investment in Tamil Nadu to Rs 550 crore. In order to fulfill the growing demand for its products, Britannia Industries has enhanced the investment plans from earlier Rs 300 crore to Rs 550 crore in the state. The company has signed a memorandum of understanding (MoU) with the Tamil Nadu government, said a joint statement.

Founded in 1892 and headquartered in Kolkata, Britannia Industries is one of India’s oldest existing food and beverage companies. It is now part of the Wadia Group headed by Nusli Wadia. The company sells its Britannia and Tiger brands of biscuits, bread, and dairy products throughout India and more than 60 countries worldwide.

As reported by the press trust of India, the proposed investment would also generate a total of 1,000 direct and indirect employment opportunities in the state. “Britannia has enhanced its investment plans from Rs 300 crore to Rs 550 crore over a period of seven years in Tamil Nadu,” it said. The proposed plant with a land requirement of 85 acres will manufacture various snacking products from the company.

Commenting on the development, Britannia Industries Managing Director Varun Berry said, “Tamil Nadu is one of our biggest and key markets for growth. It is the most diversified market and we have over the years invested towards strengthening our foothold in the state. We will continue to balance growth across our key markets as we look to further deepen our reach in the country.”

The company is looking at an overall capital expenditure of about Rs 700 crore to set up new facilities in Uttar Pradesh, Tamil Nadu, and Bihar while also expanding its existing plants’ manufacturing capabilities Maharashtra and Odisha, he added.

Neeraj Mittal, managing director and chief executive officer, Guidance, Industries Department, said, “We are pleased to see that Britannia Industries with its long-standing presence in the state resonates with our vision and we look forward to this growth journey with them.”

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