Global giant Coca-Cola is set to introduce sports drinks brand BodyArmorLyte to India both in a carton line as well as in the PET bottles this summer, news agency PTI quoted Sundeep Bajoria, its vice president, operations, Coca-Cola India & Southwest Asia, as saying.
Coca-Cola will introduce beverage brands such as Honest Tea, BodyArmorLyte and Vitaminwater in the Indian market, besides expanding Coke Zero Sugar and Sprite Zero Sugar, Bajoria said.
Bodyarmor SuperDrink is an American brand of sports drink owned by The Coca-Cola Company. Products launched under the brand include Sports, ‘Lyte’ Sports, ‘Edge Sports,’ and ‘SportWater.’
BodyArmorLyte is packed with electrolytes and coconut water.
Honest Tea is an organic tea brand sourced from Assam.
“We have a billion-dollar brand in the US called BodyArmorLyte, which is a coconut water dehydration salt. We are bringing that to India. We will expand that in both a carton line as well as in the PET bottles,” Bajoria told PTI.
Bajoria also said he expects ThumsUp and Sprite to become US$ 2 billion brands, “Both ThumsUp and Sprite are going to become a 2 billion US dollar brand” for Coca-Cola in the Indian market, Bajoria said without specifying any timeline.
Coca-Cola has brands such as ThumsUp, Coke, Sprite and juices and water segment with brands like Minute Maid, Maaza, Kinley.
On Reliance launching Campa Cola, Bajoria referred to the statement by Coca-Cola’s global president and chief financial officer John Murphy and said: “We welcome competition.”
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Naresh Khanna – 10 February 2025
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