Havmor, part of Lotte India Corporation, has launched its latest innovation—Guava Chilli Ice Cream, inspired by the much-loved Indian street-style combination of guava sprinkled with chilli and masala.
The new flavor delivers a balanced blend of sweet, tangy, and spicy notes staying true to Havmor’s philosophy of evolving existing preferences rather than reinventing them.
Commenting on the launch, Rishabh Verma, head of marketing, said, “Guava with chilli is a deeply rooted flavour across India. With this launch, we’ve taken a familiar experience and made it more contemporary without losing its essence. It’s an example of innovation that feels intuitive rather than experimental.”
Janaki Patel, AGM marketing, added, “The strength of this product lies in its balance—of flavour and experience. The chilli sachet introduces personalization, while the fruit content and creamy texture ensure authenticity. Early response has been very encouraging, with the product emerging as one of our top-performing tubs.”
The product is now available across general trade, Havmor parlors, and quick commerce platforms like BlinkIt, Zepto, Swiggy Instamart and Flipkart Minutes.
Lotte India is a subsidiary of Lotte Wellfood, a South Korean multinational confectionery and food company, and the parent company of Havmor Ice Cream.
The company recently inaugurated one of the largest ice cream manufacturing facilities in Pune. Built with an investment of Rs 500 crore over a 60,000 square meters area, the facility is set to significantly boost production capacity to meet the growing demand for Havmor’s popular ice cream range and extend Lotte’s reach across India.
Havmor Ice Cream, part of Lotte India, has grown multi-fold, establishing a strong brand presence, and emerged as one of the country’s fastest-growing, most loved ice cream brands. It is present in more than 23 states and union territories, with a network of more than 85,000 dealers, and 250+ flagship parlors.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
