Myprotein, one of the leading online sports nutrition brands, is launching four new products for its protein lovers. According to the company, these products are launched, keeping in mind Indian palate and seasonal delight.
They introduce their bestselling Impact Whey Protein (IWP) Mango in limited edition packaging, Impact Whey Kulfi, and Birthday Cake flavors. Myprotein is saluting the spirit and valor of the Indian army by bringing the special and exclusive Freedom Boxes dedicated to all the heroes who have protected our nation on the borderline with sheer dedication.
Freedom Box and IWP’s new flavors
According to the company, Myprotein’s IWP is crafted using premium whey and provides 21g of protein per serving. Moreover, it includes protein-building essential amino acids – 4.5g of BCAAs and 3.6g of glutamine to help consumers achieve their fitness goals. The product contains only 1.9g fat, 1g carbs, and 103 calories, claiming to make it ideal for those looking to lose weight in a healthy way.
The IWP mango has been introduced in a bespoke limited-edition design in green and saffron hues in kulfi and birthday cake flavors.
Speaking of the new launches, Esha Singh, managing director-India and emerging markets, said, “Myprotein has become the world’s number one online sports nutrition brand by always putting the customer first. We are always on the lookout for new ways to serve the Indian market. Our recent releases have met with a great response, and that is why we wanted to mark August and Independence Day in a special way. The launch of the Freedom Box and IWP’s new flavors is a show of our commitment to always assist in the country’s fitness goals.”
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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