Nestle Professional has partnered with PVR-Inox to provide a range of beverage options, including Nescafe, Nestea, cardamom tea and Nesquik hot cocoa at more than 200 movie theaters in 29 cities across India.
Talking about the association, Saurabh Makhija, Head – Nestlé Professional, India, said “It has always been our endeavor to ensure that our consumers enjoy Nestlé’s brands, both in-home and out-of-home. This partnership is a step towards building multiple, relevant consumption occasions for our range of beverages. Movie theatres have traditionally served as a popular entertainment hub and through this association, we intend to elevate the experience of new-age cinema-goers. Consumers can now enjoy a warm and comforting beverage such as freshly brewed coffee from Nescafé, indulgent hot cocoa from Nesquik, or an uplifting tea from Nestea with their friends and family, all freshly dispensed from our state-of-the-art vending machines.”
Talking about the association, Gautam Dutta, Co-CEO, of PVR-INOX, said “Cinema moments have evolved from watching a film to a larger experience with family and friends. Much like our partners, we take great pride in helping our patrons relax, unwind, and enjoy the small pleasures of life, through cinema. We are proud to partner with Nestlé Professional towards a common goal of elevating the movie experience. Nestlé Professional offers a range of beverages so there is something for everyone. We are confident that our patrons stand to gain immensely and their movie-viewing experience would go up a notch through this association.”