Following the successful launch of MartinBauer Nutraceuticals in Europe, the company has announced the establishment of its dedicated US Nutraceuticals business unit, marking the next phase of its international growth strategy and strengthening its commitment to the North American dietary supplement market.
The new business unit combines MartinBauer’s botanical sourcing, plant science and extraction expertise with Finzelberg’s innovation and scientific capabilities, giving customers access to an extensive range of high-quality nutraceutical ingredients.Â
Through its dedicated US presence, MartinBauer Nutraceuticals provides customers with direct access to commercial, technical, and innovation support.Â
This enables direct access to expertise across branded ingredients, signature ingredients, and core botanicals, helping accelerate product development and market success.
“North America represents a key growth market for botanical health solutions,” said Anina Krey, global director of MartinBauer Nutraceuticals. “With the establishment of our dedicated US Nutraceuticals business unit, we are bringing our expertise closer to customers and creating a stronger platform for collaboration, innovation, and long-term partnerships.”
To help customers develop differentiated products in high-growth health categories, MartinBauer Nutraceuticals offers a range of clinically supported branded ingredients, including – Concental for cognitive performance and healthy aging; AnnurTriComplex for beauty-from-within and hair health applications; Rhosera for muscle strength and resilience; and 360GUT for digestive health and gut wellbeing.Â
In addition to its branded ingredients, MartinBauer Nutraceuticals offers a broad selection of quality botanicals supported by extensive sourcing, extraction, and formulation expertise.
The company will showcase its expanded North American presence at SupplySide Global 2026, where visitors will have the opportunity to meet the team and learn more about its branded ingredients, innovation pipeline, and solutions for the dietary supplement market.
“Customers today are looking for more than ingredients alone,” added Krey. “They are seeking trusted partners that can combine scientific excellence, quality, and botanical expertise. MartinBauer Nutraceuticals is uniquely positioned to deliver on those expectations.”
Visitors can meet the MartinBauer Nutraceuticals team during SupplySide Global, 28-30 October 2026, in Las Vegas, to explore its portfolio of science-backed botanical ingredients and discuss opportunities across key health categories.
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Naresh Khanna – 10 February 2025
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