Reliance Consumer Products (RCPL), the FMCG and beverage arm of Reliance Industries, has strengthened the presence of the Campa’s portfolio in Northeast India with the inauguration of a new bottling plant in Guwahati, Assam.
Developed in collaboration with local partner Jericho, the facility was inaugurated on 22 February by chief minister of Assam Himanta Biswa Sarma.
Spanning six lakh square feet, the plant is among the largest beverage manufacturing units in the region. It boasts an initial production capacity of over 10 crore liters for carbonated soft drinks and nearly 18 crore liters for packaged drinking water, ensuring ample supply for growing consumer demand.
The project, developed in partnership with Jericho, a first-generation business house based in Guwahati, features advanced manufacturing technology with two bottling lines – a 600 BPM (bottles per minute) carbonated soft drink (CSD) line and a 583 BPM water production line, reinforcing efficiency and innovation in beverage production.
Elaborating on the expansion, Ketan Mody, COO, Reliance Consumer Products, stated, “It is a significant milestone as we inaugurate the Guwahati plant in partnership with Jericho. Our operations here will generate new employment opportunities, directly contributing to local economic growth.”
Ashis Agarwal, founder, Jericho Foods and Beverages, stated, “The launch of this Campa bottling plant in Guwahati is a proud milestone for Jericho Foods as a first-generation food and beverage business from Assam. We are committed to establishing Assam as a premier manufacturing destination, crafting superior products that enrich lives. This expansion reinforces our dedication to excellence, innovation, and the future of food and beverage manufacturing in the region.”
The plant will manufacture RCPL’s popular beverage portfolio, including Campa Cola, Campa Orange, Campa Lemon, Power Up, and packaged drinking water under the Independence and Sure Water brands. Primarily catering to consumer demand across Assam, Northeast India, and North Bengal, the facility also has the capability to supply other markets based on demand.
With an optimized SKU mix, the plant ensures a diverse range of beverages and pack sizes to meet varied consumer preferences.
With this expansion, RCPL says it reaffirms its commitment to providing high-quality beverages to Indian consumers while strengthening its foothold in the Northeast.
Speaking at the event, Sarma, said, “I wish all the best to Reliance Consumer Products as well as to Jericho. Let this journey be a very successful one and create a lot of job opportunities for the people of Assam. And let this journey also reflect that an Indian brand can compete with a global brand.”
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Naresh Khanna – 10 February 2025
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