Elephant House, a Sri Lankan beverage brand, has tied up with India’s Reliance Consumer Products Limited (RCPL) to manufacture, market, distribute and sell its beverages across India. Reliance Consumer’s existing beverage portfolio includes brands such as Campa, Sosyo and Raskik.
“This association will not only help RCPL bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo, and Raskik but will also bring exceptional new products and value propositions to Indian consumers,” the company said in a statement.
Reliance Consumer Products is the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL).
Elephant House, owned by Ceylon Cold Stores, is a subsidiary of John Keells Holdings, Sri Lanka’s largest listed conglomerate. The company manufactures and sells a wide range of beverages including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley and Lemonade to name a few.
“Being the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years,” Ketan Mody, COO, Reliance Consumer Products, said.
The partnership marks a “significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments,” said Krishan Balendra, chairperson of the John Keells Group.
The RCPL said its vision is to offer Indian consumers a wide portfolio of globally recognized brands and products that “stand out for their exceptional quality and value”. The company further said that it was rapidly scaling up its multi-channel operations to reach more consumers across diverse markets.
RCPL’s brands include Campa and Sosyo Hajoori, an extensive confectionery range from Lotus Chocolates, Toffeeman and snacks such as Alan’s Bugles and Masti Oye apart from Sri Lanka’s leading biscuit brand Maliban, and staples & daily convenience products under the Independence brand.
In home and personal care, it has products such as dishwashing liquids, laundry detergent, soaps and toilet cleaners.
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Naresh Khanna – 10 February 2025
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