Pizza Hut is collaborating with Hindustan Unilever to add their bestselling Kwality Wall’s ice cream and desserts to its dine-in and the delivery and takeaway menu. With this partnership, Pizza Hut becomes the first-ever pizza QSR chain to offer ice creams and desserts across its owned and aggregator platforms.
Pizza Hut to increase its order value
The brand expects to increase its average order value by approximately 10% for orders that have Kwality Wall’s Ice-cream & desserts. Through this tie-up, the company will continue to delight its customers with delectable add-ons and further strengthen its delivery channel, which is a key growth area for the brand.
To serve its TG and cater to different occasions, Pizza Hut is launching several great combinations of ice cream and desserts for solo, couple, and group consumption, including a special meal for kids. The brand will provide exciting value, which consumers love, on ice cream and desserts, including exclusive coupons across the company m-site, app, and website.
Talking about the partnership, Neha, Chief Marketing Officer, Pizza Hut India, said, “We strive to always provide the best pizza eating experience to our customers, and adding a perfect meal finisher like ice cream and desserts to our offerings is sure to bring immense joy to them. We are extremely happy to join hands with a like-minded partner like Hindustan Unilever and look forward to treating consumers to an easy, new experience of pizzas and desserts in the comfort of their homes.”
To understand the market better, the company conducted preliminary research, which uncovered several interesting insights. Almost 21% of customers ordered desserts while opting for food delivery, and many regarded ice cream as a preferred meal finisher. Young millennials showed a higher preference for ice cream than other desserts, and for solo indulgence occasions, late-night and afternoon snacking emerged as significant opportunities to be tapped.
Maya Ganapathy, General Manager, Kwality Wall’s, India, said, “We are thrilled to collaborate with Pizza Hut as there is tremendous synergy between our target audience sets. A meal that starts with piping hot pizzas and ends with delicious ice cream and desserts can never go wrong. I am confident that customers will enjoy this partnership.”
Pizza Hut currently has 500 stores in India. The brand offers contactless services across delivery, takeaway, and dine-in and follows all guidelines issued by the government, WHO, and FSSAI to ensure maximum food safety and hygiene. Pizza Hut and Unilever have a similar global partnership across 25+ international markets, which has proved to be successful for both brands in reaching new customers, encouraging repeat orders, and increasing the per-cheque amount.