Paper and paperboard are the lifeblood of many formats of containers, packaging, and cartons. Ranging from food service to paper cups and cartons, these raw materials can be deal makers or breakers. For even the best and biggest converters, considerable capital and storage are required to procure and manage this raw material. Paper and paperboard, at the best of times can be erratic in terms of availability, quality, performance, and price.
What is needed is a supplier who understands the end-uses of the appropriate materials for sensitive applications such as food, quick service retail, pharma, medical devices, and the increasing paperization of packaging from flexible materials. The additional issues are inventory and logistics.
Zaheer Abbas, the industry veteran who thoroughly understands the Indian market and particularly the behavior of brand owners who want the most efficient shelf impact for their packaging, has now taken on these challenges to closely listen to and interact with converters. By forming his own paper procurement, distribution, and logistics company, he wants to plug into the supply chain as it considers the opportunities that the desire for sustainability offers to brand owners, packaging designers, and converters.
His new Gurgaon–based setup PrimeFiber Global Paper Solutions, offers customized packaging solutions and optimization services throughout the country. It leverages his extensive experience in global sourcing of packaging paper and paperboards for specialized applications. Abbas is a master of logistics and he is committed to helping brands and converters in their efficient and robust supply chain management of packaging raw materials. The key to these is consistent quality assurance and timely delivery.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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