Swiggy Instamart, a quick commerce delivery platform, has taken its ‘Yeh Se Leke Woh Tak’ campaign further with an innovative out-of-home (OOH) activation. This ongoing campaign, featuring cricket icon Rohit Sharma, positions Swiggy Instamart as the ultimate ‘Sab Milega’ (everything) store, showcasing its ability to deliver any item to your doorstep in just 10 minutes.
In the bustling corridors of Kempegowda International Airport at Bangalore, passengers making their way to the baggage claim area encountered a delightful surprise. As they waited for their luggage, products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage. This unexpected moment transformed the mundane task of collecting luggage into an engaging experience, adding a touch of surprise to their journey.
The conveyor belt was branded at both ends with visuals of Rohit Sharma, accompanied by the caption, “Yeh se leke woh tak… Sab milega Instamart mein in 10 minutes.” This activation reminded users of the wide range of products available on Swiggy Instamart, demonstrating that convenience is just a tap away, even in the moments after a long flight.
JCDecaux, which holds the advertising rights at Bangalore International Airport, played a crucial role in conceptualizing and executing this innovative activity in collaboration with authorities at BAIL.
In addition to the airport activation, Swiggy Instamart extended the campaign to an outdoor hoarding in Mumbai. The hoarding featured Rohit Sharma skillfully juggling an extensive range of products available on Swiggy Instamart. The products were displayed in a dynamic circular motion, creating a wheel-like effect that emphasized the vast and varied selection Swiggy Instamart offers.
Mayur Hola, VP – Brand, Swiggy stated, “We kicked off the ‘Yeh se leke woh tak’ campaign with Rohit Sharma earlier this month to showcase our extensive assortment at Swiggy Instamart. Our intention with the airport activation was to surprise and delight travellers by showcasing our swift service, turning an ordinary moment into a delightful and engaging experience, much like ordering on Swiggy Instamart. Meanwhile, our hoardings with Rohit Sharma highlight the extensive range of products available on Swiggy Instamart, emphasizing our commitment to delivering convenience and variety in just minutes”.
These activations served as a powerful demonstration of Swiggy Instamart’s commitment to meet any need. From tea to toys, cards to cups, pens to pen drives, Swiggy Instamart showcased its readiness to deliver anytime, anywhere.
Launched in August 2020, Swiggy Instamart is India’s leading quick commerce grocery service. Present in over 25 cities, Instamart uses Swiggy’s superior technology and dedicated delivery fleet to bring groceries and other daily essentials to the doorsteps of Indians in 10 minutes.
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Naresh Khanna – 10 February 2025
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