UPM Raflatac unveiling neuromarketing study on wines 

Pentawards Festival 2023, 9 November

UPM Raflatac's Neuromarketing study on wines.

UPM Raflatac, a global supplier of innovative and more sustainable self-adhesive paper and film products, will announce the results of the new Neuromarketing study on wines at the Pentawards Festival on 9 November 2023. 

Created in collaboration with partners in the label value chain, ARGEA, SenseCatch, Kurz, and Krämer Druck, the study examines the impact of the label material and finishes on consumers’ purchasing behavior and their role in shaping perceptions of wine taste.

As the headline sponsor of the Pentawards Festival, UPM Raflatac is hosting a Flight Talk session to go over the key findings from the study and explain how companies can utilize neuromarketing when selecting the correct label material.  

“We are beyond excited to share the findings that will reshape the decision-making process across the wine value chain for design agencies and brands. Together with Giulia Songa, the CEO and founder of SenseCatch, we present the study conducted for ARGEA, focusing on their exquisite Asio Otus Chardonnay,” says Stefano Pistoni, Senior Business Development manager at UPM Raflatac.

In addition to the Flight Talk session ‘Neuromarketing meets the art of labeling’, UPM Raflatac will have its stand at the event where physical copies of the study will be available. 

Furthermore, as part of the 2023 Festival, UPM Raflatac’s Sustainability director Robert Taylor, will host the Pentawards Jury and Expert Insights Session. This year, the theme for discussion is ‘Design with Purpose’, exploring key topics such as AI, accessibility and inclusivity, sustainability, and more.


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