Sid’s Farm, a premium D2C dairy brand based in Telangana, announced a marginal increase in the retail price of its A2 Buffalo Milk. The revised price of Rs 60 per 500 ml pouches came into effect on 31 August 2023 on the company’s app and other channels for the supplies of 1 September. This decision will not impact the cost of other variants and cow milk offered by the company.
The A2 Buffalo milk prices have been under pressure for quite some time due to the insufficient supply of buffalo milk, with no immediate signs of relief in sight. Sid’s Farm says it has observed a steep upsurge in raw buffalo milk costs, additionally due to the stringent quality standards adhered to by the company during milk procurement and processing stages. Despite the increase in procurement expense, Sid’s Farm is dedicated to containing the price elevation at a minimum level for its valued customers.
Dr. Kishore Indukuri, founder of Sid’s Farm, acknowledged the prevailing inflationary challenges faced by the dairy industry this year.
He said, ”While we empathize fully with our customers considering the little additional financial burden, we are certain that our quality conscious customers would understand our predicament and continue to support us in our continued efforts to supply only real unadulterated antibiotic-free milk to them. It may not be one of the best times for the industry considering the continued surges in raw milk prices, but we will certainly keep our standards intact with the several thousand tests that we conduct every day on our milk.”
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Naresh Khanna – 10 February 2025
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