Mahindra Logistics (MLL) an integrated third-party logistics (3PL) service provider announced the launch of its cargo last-mile delivery service under the brand name ‘eDel’. Recognized for its 3PL services, MLL enters into new service line of sustainable last-mile logistics and fulfillment with ‘eDel’ for customers in eCommerce, FMCG, and other markets. edel would initially operate across six major cities in India, including Bengaluru, New Delhi, Mumbai, Pune, Hyderabad, and Kolkata, before expanding to a total of 14 cities in the next 12 months.
The operating model and utilization metrics of EVs today enables eDel to provide sustainable and competitive services when compared with traditional ICE-powered solutions. eDel will provide multiple offerings, including package and trip-based services. These offerings will provide customers a scalable, sustainable, and cost-efficient solution. With a load capacity and enhanced range that compares well with existing ICE options, eDel will give customers in the eCommerce, FMCG, pharmaceutical, consumer durables, and electronics industries a significant edge in efficient and responsible distribution and last-mile delivery solutions.
eDel will deploy a fleet of EVs starting with 3W vehicles, designed for cargo applications. The fleet will be deployed by MLL in collaboration with its supply partners. MLL will also be establishing a network of dedicated charging infrastructure for its EV operations under eDel with a connected telematics platform to enable customer experience, vehicle and battery utilization, and network management.
In Phase 1, edel is focused on deploying a fleet of 1000 vehicles. The initial focus will be on 3W cargo applications, and eDel will primarily utilize the Treo Zor EV by Mahindra Electric. In future, MLL will also evaluate expanding to 4W and other electric delivery options. The fleet will be expanded along with business partners with an aspiration to continue scaling and offering employment and business partner opportunities in the communities MLL operates in.
Commenting on the launch, Rampraveen Swaminathan, managing director, and chief executive officer, Mahindra Logistics, said, “eDel exemplifies our collective vision of the future of mobility – a sustainable ecosystem that brings logistics solutions to customers across the world. Demand for last-mile services continue to grow across India, and we believe electric vehicles provide an ideal long-term solution for the emerging imperatives around sustainability and cost-effectiveness. eDel is a key lever of our approach to sustainability. At Mahindra Logistics, we deeply believe in the need to adopt environment-friendly solutions, and our business practices are aligned accordingly.”
eDel services can be seen in Bengaluru immediately, followed by New Delhi and the other four cities in the first phase of its launch.
Mahindra Logistics (MLL) is an integrated third-party logistics (3PL) service provider, specializing
in supply chain management and enterprise mobility (people transport solutions). Founded more than a decade ago, MLL serves over 400+ corporate customers across various industries like automobile, engineering, consumer goods, and eCommerce. The Company pursues an “asset-light” business model, providing customized and technology-enabled solutions that span across the supply chain and people transport operations. MLL is part of the newly created Mobility Services Sector of the Mahindra Group.
Mahindra’s Mobility Services Sector (MSS) includes a range of businesses that provide innovative, technology-driven solutions for the efficient movement of people and goods across India. In addition, MSS is the incubation platform and growth driver for future investments by the Mahindra Group in technology-driven mobility companies, with the vision of co-creating the future of mobility. The sector includes Mahindra Logistics, one of India’s largest 3PL solutions providers specializing in supply chain management and enterprise mobility, as well as India’s leading pre-owned, organized car business consisting of Mahindra First Choice Wheels, CarandBike, and Mahindra First Choice Services multi-brand car workshops.
MSS is also pioneering a range of mobility solutions with its other businesses, including Meru, a well-recognized pioneer brand in shared mobility, Porter, the online goods transport marketplace, Zoomcar, the self-drive car rental company, and Glyd, a unique all-electric corporate mobility platform.