Bonn Group, the manufacturer of bakery products in India, has launched an exclusive gift pack range of biscuits and cookies for the Diwali festive season. Keeping the festive mood amid the Covid-19 pandemic in mind, the FMCG giant has conveyed its message through a tagline— “khushiyon mein rakhen khayal apno ka” (take care of your loved ones amid festivities). The assorted range of gift packs includes cookies and biscuits which have a delectable taste and are made of healthy ingredients. The new products come in colorful rectangular box packing and are ideal for gifting purposes during the festivities.
“More and more people would come out and visit their loved ones during this festive season and celebrate the festivals with one another. Snacks make an incredible gifting option and health-conscious people now are preferring healthy eating options over sweets. These gift packs are also good for sharing with colleagues, business partners, and even acquaintances, this Diwali. We have tried our best to achieve a balance of both taste and health for our consumers and help them celebrate while exchanging these festive gift packs. We are Launching these festive gift packs in markets of Punjab, Haryana, and Delhi-NCR,” says Amrinder Singh director Bonn Group of Industries.
Bonn will be selling these products in physical stores as well as through eCommerce websites like Amazon & Flipkart, including its website that is Bonncart.in. The newly launched gift packs will be available in the price range of Rs 200 for 750 grams, Rs 250 for 900 grams, and Rs 300 for 1.1 kilogram. The festive season remains active from September to December in India and snack brands are looking forward to an enriching time this festive season. Popular snacking brands are ready to make the most of this festive season as FMCG brands have sought to engage in ‘revenge spending’. There has been a pent-up demand from end-consumers that the pandemic had created.
Bonn Group had recently launched Cake Rusk in chocolate and plain flavor, catering to the rising demand for tasty but healthy products by its consumers during the festive season.
Bonn is an FMCG Company that was founded more than three decades ago in 1985 by the visionary Manjit Singh. The brand ‘Bonn’ has become synonymous with bread, bakery, and other food products in many cities/states in North India where the company enjoys a dominant market share. The Group produces a range of food products including bread, biscuits, cakes, rusk, and cookies that are sold in India and exported to about 55 countries in over three continents.
The company is the winner of the National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of the Netherlands) and ISO 9001:2000certifications by ‘DNV’. It is also approved by the Bureau of Indian Standards and has also got BRC Certification.
The company has 12 manufacturing plants spread all over north India. The company is fully integrated having its fleet of more than 500 trucks and an in-house setup for developing packaging.
Bonn Group is a pioneer in starting the production of cookies on an industrial scale in India. The company is deemed to become the most preferred FMCG Food Brand with a Pan-India presence soon with bread, biscuits, cake, rusk, and other products.
Understanding the changing consumerism, the company has introduced La Americana Gourmet which comes with “no added preservatives” targeting consumers looking for lifestyle food products.
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Naresh Khanna – 10 February 2025
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