At Indusfood 2025, Kolkata-based Premier’s Tea highlighted its aluminum wand-type infuser as a replacement for traditional tea bags and showcased several flavors and other offerings.
Indusfood was a successful show for the company, which was established in 1988, in terms of footfall. IndiFoodBev spotted visitors keen on tasting its Darjeeling tea.
Papiya Dey, senior executive – marketing said, “Leaf tea leaves are hygienically packed in a wand-type infuser made of food-grade aluminum foil, a harmless and worldwide accepted packaging agent. Every single Silver Magic Tea Wand is over-wrapped with biaxially oriented polypropylene to minimize the loss of aroma and flavor. Twelve of these tea wands are placed in each beautifully designed white-board box.”
According to Dey, the tea wands combine functionality with aesthetics, creating a visually appealing and efficient way to brew teas. “The wands are highly functional for on-the-go brewing. The compact design of the Tea Wands makes them ideal for on-the-go tea brewing, ensuring you can enjoy your favorite blends anytime, anywhere. They are designed for simplicity, ensuring a fuss-free and delightful brewing process.”
Premier’s Tea views sustainable packaging as a convenience. As Dey explained, whole-leaf loose tea is packed in a golden heat-sealed foil pouch and placed in air-tight square metal caddies designed for discerning tea lovers. It comes with an easy-to-open lid to retain freshness. She says, “These teas are presented in attractive black and green board stand-up packs, promising a delightful user experience with every brew.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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