The Covid-19 outbreak has disrupted daily life and made a significant economic impact across Europe, compelling governments to rebuild and rethink the economic recovery. Tetra Pak has joined the European alliance for a green recovery, launched by the European Parliament on 14 April, to build a better future post the Covid-19 pandemic. The alliance gathers stakeholders to support a green recovery plan that puts the fight against climate change, the protection of biodiversity, and resilient food supply chains at the center of Europe’s economic policy for the next seven years from 2021 to 2027.
Together with 270 other signatories, including political decision-makers, business leaders, financial institutions, trade unions, non-governmental organizations and political think tanks, Tetra Pak will gain insights from other relevant stakeholders and contribute to the quick recovery of economies and societies.
“We have always believed in the philosophy of green development – driving economic growth while minimizing the impact on the planet. Our commitment towards climate change, resource protection, food safety and accessibility remain unchanged, which is why we are excited to join the European Alliance for a green recovery and to work with our partners for a more sustainable European economy,” said Tetra Pak president and chief executive officer Adolfo Orive. “This is also well aligned with our Strategy 2030 ambitions – to lead the sustainability transformation of our industry while making food safe and available, everywhere.”
In the coming weeks, virtual meetings will be organized to share knowledge and innovative solutions. The meetings are a platform to discuss regulatory measures needed to achieve the eventual goal of the ongoing European Green Deal – A climate-neutral European economy by 2050.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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