In an attempt to ease the financial situation of the tea shop owners, Tata Tea Chakra Gold, a popular tea brand in Tamil Nadu, has taken a step forward to launch a campaign #OruTeaSollunga. With movement restrictions imposed to curb the pandemic situation, the once-popular and crowded space of hot tea shops see void and the owners see an uncertain future. The initiative is conceptualized to combat stressful times and raise interim funds for the selected hot tea shops to build back this lively community.
The initiative spreads awareness on this genuine cause and calls for people to donate payment equivalent for a cup of tea from the comfort of their homes, digitally. On its part, Tata Tea Chakra Gold is donating payments for more than two lakhs cups of tea to add to the contribution from patrons to select tea shops in Tamil Nadu.
Speaking about the initiative, Puneet Das, vice president – Marketing, Beverages India, Tata Consumer Products, said, “Tamil Nadu’s Tea Kadais is a favorite destination for most people for a tasty and refreshing cup of tea. The extended lockdown has brought distressing times for the livelihoods of many in this sector. The initiative #OruTeaSollunga by the Tata Tea Chakra Gold is aimed at allowing the people of Tamil Nadu to help the tea shop, Anna, in these difficult times. People can pay a nominal sum of Rs 10 (equivalent to paying for a cost of a cup of tea), through their digital wallet from wherever they are, and the amount collected will be sent as donation for the cause of these tea shop workers. We urge everybody to join us in this cause and help make a genuine difference towards the lives of tea shop Anna.”