UPM Raflatac, a global supplier of innovative and sustainable labeling materials, is solving bottlenecks for designers with their recently published dynamic digital label material swatchbook for wine, spirits and beverage (WSB). This new tool allows designers to bring the designs to life by downloading high-definition images and utilizing the selected label material in their preferred design software.
“The digital swatchbook was created with designers in mind. There are plenty of label materials available for wine, spirits and beverages, but the challenge is finding the right match to the packaging and easy and fast. As we now live in a world with less face-to-face meetings, it is essential to have an efficient, user-friendly, and innovative digital tool that can change the landscape of label and packaging design,” says Stefano Pistoni, senior manager, Business Development, Wine, Spirits and Beverage, UPM Raflatac.
UPM Raflatac Digital Swatchbook to support the design workflow
“For us at Advision, the UPM Raflatac Digital Swatchbook is a new incredible tool to support our creative and design workflow. We have already tried the high-resolution textures download, and just in a few minutes, we created mockups and realistic renderings. This new tool has two strengths – it greatly simplifies our work and helps us to convey our idea of the final result to clients in a realistic way,” stated Matteo Zantedeschi, art director, Advision.
The Digital Swatchbook allows users to search by the visual appearance of face material or by features and functionalities of the material. As a global tool, the swatchbook is segmented by region to provide a highly customized user experience.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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