Consumer brands company Leads Brand Connect has appointed a veteran food industry professional Puneet Chhabra as business head for Amazonika Mundi India. In his new role, he will be responsible for driving the brand’s overall revenue growth and business operations in the Indian market. Leads Brand Connect holds the exclusive sales, marketing, and distribution rights for Amazonika Mundi India, a leading Brazilian 100% plant-based food brand, in the country.
Chhabra comes with three decades of experience in building national brands in food and beverages industries and creating distribution bases. At Leads Brand Connect, he will be spearheading Amazonika Mundi India’s sales and marketing communications across HoReCa, food service, B2B, modern trade, and online channels and leading product innovation (ready to cook, ready to eat, ready to drink).
Commenting on the appointment, Richa Khandelwal, founder and managing director, Leads Brand Connect, said, “We are extremely delighted to have Puneet on board as business head for Amazonika Mundi India. Puneet will be using his rich experience of 30 years to drive the sales & marcom for the entire range in local HoReCa, food service, B2B, MT & Online markets and will handle the topline. Puneet’s experience in channel depth and commercial leadership is the ideal combination that is needed to fuel Amazonika Mundi’s growth in India strategy. His experience across institutional, retail and digital channels will be instrumental in making our range a staple for discerning kitchens and food businesses across the country.”
An elated Puneet Chhabra said, “We are living in times when food preferences of our people are changing as they look for healthy and sustainable options. Amazonika Mundi perfectly sits in this intersection and represents an exceptional opportunity. Over the last six years, Amazonika Mundi has been carefully built as a brand in Brazil that offers superior product and premium food experiences. I am looking forward to bringing this experience to India and unlocking the full potential of this portfolio across institutional, retail and digital channels.”
Puneet has held leadership positions in India’s leading brands Kohinoor Foods, Amira G Foods (India, UK & EU exposure), Miraya International, AAA Foods, Borges India, Lavazza (Fresh & Honest Café Ltd.), etc. He has also managed P&L and prepared strategic business models with The Taj, ITC, Oberoi, Marriott, Accor & IHG brands and Jubilant Foodworks, Impresario, Massive Restaurants etc. Walmart India, Reliance Mart, Spencer’s etc. His core specialisations include Team building, market mapping & expansion, B2B/OEM Partnerships.
Puneet graduated from Institute of Hotel Management, Catering Technology & Applied Nutrition (Gwalior MP under Govt. of India IHMCTAN) in 1995, and completed his undergraduate degree in Hotel Management from Apeejay Institute of Management in 1992.
Founded in 2020 in Rio de Janeiro, Amazonika Mundi is a 100% plant-based Brazilian food company that is designed on a simple yet profound philosophy that healthy food should be sustainable, delicious and accessible to all. Amazonika Mundi celebrates Brazil’s biodiversity and biomes. Amazonika pioneered the use of cashew fibre and other natural resources to build an innovative range of plant-based products rooted in the country’s rich biodiversity.
The story of Amazonika Mundi started in 2018 when two brothers, Thiago Rosolem (CEO) and Bruno Rosolem (CCO), started Sottile Alimentos, a plant-based food startup. Their first product was a falafel infused with Brazilian ingredients including lima beans from Santarém and made its debut during Rock in Rio festival and it became an immediate hit with festivalgoers. Two years later, Amazonika Mundi was formed by combining tradition and innovation to create premium experiences. Amazonika Mundi is available in four countries, Brazil, India, Israel and Switzerland.
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Naresh Khanna – 10 February 2025
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