Alpenliebe, the iconic candy brand from the house of the confectionery major Perfetti Van Melle India, announced its association with Bru Instant to launch a unique offering Alpenliebe Eclairs Plus Coffee. Over the years, the brand has created a space for itself in the Indian family set up with its heartfelt communication based on strong consumer insight.
To further innovate and provide consumers with unique, differentiated offerings, the brand has introduced a new coffee choco flavored Eclairs – Alpenliebe Eclairs Plus Coffee in partnership with Bru Instant, from the house of Hindustan Unilever.
Alpenliebe’s coffee-flavored Eclairs is available at stores
This will offer consumers the rich coffee taste and aroma of Bru coffee, combined with choco flavor, and will further boost the consumption of Eclairs in the Indian market. Priced at 1 rupee, the new Alpenliebe Eclairs Plus Coffee will be available at retail outlets starting March 2022.