Asahi Europe & International has announced the launch of its alcohol-free beer, Asahi Super Dry 0.0%, starting in the United Kingdom. Asahi Super Dry 0.0% offers consumers an alcohol-free version of the super-premium brand, Asahi Super Dry, a leading beer in Japan.
The unveiling of Asahi Super Dry 0.0% is part of an international roll-out across eight markets over the next year. The launch in the UK and Ireland will be followed by Australia, the United States, Canada, and France from March 2023 and New Zealand from April 2023.
The beer will be available in bars and restaurants globally and sold individually and in multipacks of x6, x24 330ml bottles, and x4, x6, x24 330ml cans and will be distinguishable in-store from its master brand, Asahi Super Dry, by its prominent silver and blue branding.
Richard Ingram, Asahi Europe & International Global Brands Director, said: “This latest product development has been driven by our customers who are keen to moderate their alcohol intake as they pursue a more balanced lifestyle, without sacrificing the premium taste of their favorite beer.”