Kalimark, the South Indian brand known for Bovonto soft drink, has kicked off the new year with the launch of juice beverages and dal products. This expansion strengthens its portfolio of non-carbonated beverages as the 100+-year-old company takes a step toward establishing itself as a major player in the food products industry.
The new ready-to-drink Kalimark Frutang fruit beverages are mango and apple juices, and chili-guava juice, all priced at Rs 12 for a 200 ml PET bottle. Additionally, the company has introduced premium-grade urad and toor dal, available in 1 kg packages.
The Kalimark Group of Companies is now helmed by fourth-generation entrepreneurs from the founding family, dedicated to upholding the legacy of its founder PVSK Palaniappa Nadar. Honoring his contributions, the company has unveiled a bronze statue of its founder at its 9-acre fully automated manufacturing facility in Sri City.
Established in 1916 with a handful of cola products, including the iconic Bovonto, Kalimark has grown into a leading provider in the beverage industry, offering 25 products across various soft drink categories. It dominates the market in paneer soda and non-caffeine carbonated beverages. The company’s non-beverage product portfolio now includes sunflower oil, flavored milk, and wafers, showcasing its commitment to meet evolving consumer needs.
Commenting on the new launches, J Ramesh, managing director of Kalis Sparkling Water, Kali Aerated Water Works, and Palaniunna Foods, said, “We are thrilled to expand into flavorful fruit beverages and premium dal products. This expansion is in line with our vision of becoming a leading food products company in South India. With our deep understanding of the market, a robust distribution network, and cutting-edge technology, we are confident in meeting customers’ expectations.”
He adds, “Our beverages are rich in vitamins and stand out for their uniqueness. Notably, our guava and chili use pink guava and the blend is new in the organized sector. Our juice beverages are preservative-free and produced in a fully automated, temperature-controlled environment, guaranteeing an untouched and hygienic process. As for our dal products, we employ a double-sortex process to ensure uniform grain size with no mixing. The grains are unpolished, maintaining their natural color, rich taste, and nutritional benefits, including protein and dietary fiber. Our dal passes rigorous chemical and cooking tests to meet the highest quality standards.”
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Naresh Khanna – 10 February 2025
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