Nutricia International (Danone India), with its mission to deliver health through food to as many people as possible, has announced the launch of Protinex Kesar Badam in September. According to the company, this new launch is a salute to the rich heritage of India and its vibrant tradition with special ingredients like Kesar Badam for wellness and health. Protinex has been addressing the protein needs of Indian consumers for six decades. Launch of Protinex Kesar Badam is claimed to be the brand’s constant endeavor to serve the Indian consumer with innovations that resonate with them emotionally, strengthening the promise of daily nutrition suitable for the local palette.
Speaking about the launch of Protinex Kesar Badam, Deepali Agarwal, marketing director at Danone India said, “At Protinex, we focus on innovation by anticipating the nutritional needs of consumers in the Indian market. With this launch, Protinex aims to address protein deficiency among Indians by providing palatable solutions that resonate well with the local choices. Kesar Badam doodh creates a sense of nostalgia and is an all-time favorite for most Indians. Kesar is one of the rarest Indian spices with multiple health benefits while Badam is known to build immunity and is well known in Indian households. Protinex Kesar Badam is not just a flavor, it is an emotional bond with our consumers.”
Protinex believes in innovation and makes constant efforts to appeal to the evolving Indian palate. With back to back recent innovations of Protinex Mango and a Zero Sugar offering, the brand’s aim is to offer tailored solutions to cater to customized nutritional preferences. Protinex Kesar Badam is the latest addition to the Protinex portfolio. It is available in 250gm and 400gm packs and is priced at Rs 350 and Rs 560 respectively, available in leading modern trade stores and eCommerce platforms.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
