Danone India launches Protinex Kesar Badam

Exclusively for the Indian palate

Protinex Kesar Badam claims traditional Indian goodness with nutritional benefits while addressing needs of the Indian consumer (pic courtesy – Danone India)

Nutricia International (Danone India), with its mission to deliver health through food to as many people as possible, has announced the launch of Protinex Kesar Badam in September. According to the company, this new launch is a salute to the rich heritage of India and its vibrant tradition with special ingredients like Kesar Badam for wellness and health. Protinex has been addressing the protein needs of Indian consumers for six decades. Launch of Protinex Kesar Badam is claimed to be the brand’s constant endeavor to serve the Indian consumer with innovations that resonate with them emotionally, strengthening the promise of daily nutrition suitable for the local palette.

Speaking about the launch of Protinex Kesar Badam, Deepali Agarwal, marketing director at Danone India said, “At Protinex, we focus on innovation by anticipating the nutritional needs of consumers in the Indian market. With this launch, Protinex aims to address protein deficiency among Indians by providing palatable solutions that resonate well with the local choices. Kesar Badam doodh creates a sense of nostalgia and is an all-time favorite for most Indians. Kesar is one of the rarest Indian spices with multiple health benefits while Badam is known to build immunity and is well known in Indian households. Protinex Kesar Badam is not just a flavor, it is an emotional bond with our consumers.”

Protinex believes in innovation and makes constant efforts to appeal to the evolving Indian palate. With back to back recent innovations of Protinex Mango and a Zero Sugar offering, the brand’s aim is to offer tailored solutions to cater to customized nutritional preferences. Protinex Kesar Badam is the latest addition to the Protinex portfolio. It is available in 250gm and 400gm packs and is priced at Rs 350 and Rs 560 respectively, available in leading modern trade stores and eCommerce platforms.


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