Catch Salt and Spices from DS Group has announced the expansion of its sprinkler portfolio with the launch of new-age seasonings and regionally inspired flavors. The expanded Catch sprinkler range includes contemporary variants such as pizza pasta seasoning, chilli flakes, oregano, magic masala and mixed herbs along with regional offerings like Jeeravan (Poha Masala) and Podi Masala.
With this move, the company is extending the sprinkler format into a wider seasoning platform designed for today’s increasingly experimental and convenience-seeking consumer pan India.
The expanded Catch sprinkler range is now available across general trade, modern retail and leading eCommerce and quick commerce platforms. The sprinklers are available in unique HIPS containers that keep the salt/seasoning moisture-free, and the easy dispensing technique ensures a free flow of the seasoning on to the dishes. The bottles are easy to store and easy to use as table top dispensers.
Sandeep Ghosh, business head, Catch Salt & Spices, DS Group said, “At DS Group, we continuously track the evolving consumer behavior to deliver products that combine convenience, quality and flavor innovation across major cities extending up to tier 3 markets. The expansion of the Catch sprinkler range is a step towards building a more contemporary and versatile seasoning portfolio that blends national trends with strong regional relevance. As demand grows, DS Group is focused on scaling accessible formats that enhance everyday cooking experiences, strengthening Catch Salt & Spices’ market leadership across India and reinforcing DS Group’s focus on premium, value-added offerings.”
India’s food consumption landscape is witnessing a clear shift toward hygienic, packaged solutions and convenient formats. At the same time, consumers across metros as well as Tier 2 and Tier 3 markets are increasingly experimenting with global cuisines while also embracing the regional flavors. The premiumization trend in the category has further strengthened the growing demand for high-quality, easy-to-use food enhancers, positioning the Catch Sprinkler range as a relevant and scalable solution in the evolving market.
The Catch brand was introduced by DS Group in 1987 with the launch of a revolutionary table-top salt sprinkler and the brand has since grown to encapsulate the very essence of cooking which ranges from straight spices to myriad blends and pastes and wholes; across nine categories with more than 140 variants and 330 SKUs. Today Catch products are available in more than 7 lakh retail touchpoints through more than 1500 distributors nationwide.
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Naresh Khanna – 10 February 2025
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