Adani Wilmar, which sells a range of edible oils and food products under the Fortune brand, has launched ready-to-cook Soya Chunkies. This is its second product in the ready-to-cook category after Khichdi.
5 Minute Soya Chunkies has been launched in three flavors, such as Mexican Salsa, Chinese Manchurian, and African Peri Peri. Soya Chunkies claims to contain 10 times more protein than milk. The ready-to-cook Soya Chunkies, comes with a masala mix sachet, and can be cooked in just five minutes.
“Mothers have a tough task to include nutrition into their kids snacking moments. What is tasty is not healthy, and vice versa. With Soya Chunkies, we have addressed needs of taste as well as health,” said Ajay Motwani, head, Marketing, Adani Wilmar.
According to Motwani the launch of Fortune Soya Chunkies is a big step towards Adani Wilmar’s vision to transform itself into a complete food and FMCG company.
The Soya Chunkies are targeted at children, young professionals and working women who seek both health and taste at an affordable price without investing too much time in cooking. It is an extension of its popular Soya chunks, with the added convenience of, no soaking, no rinsing, and no squeezing. One portion of 58.5 grams is wholesome and can cater to a child’s nutrition. It is easily cooked in 5 minutes in a pressure cooker with the addition of 250 ml water.
The company said Fortune Soya Chunkies will be launched in West Bengal initially, and other markets subsequently.
Adani Wilmar has roped in former Indian cricket captain and BCCI President Sourav Ganguly as the brand ambassador for Fortune Soya Chunkies. A TV commercial of Fortune Soya Chunkies is in the making, and will be aired soon. Adani Wilmar will promote the Fortune Soya Chunkies heavily on digital platforms and various other media.