Hell Energy Drink, a fast-growing energy drink brand, is expanding its range in India with the launch of its latest variant, Hell Energy Drink – Black Cherry.
Backed by Hell Energy Drink’s quality, Hell Energy Drink Black Cherry brings a refreshing and delicious twist to the energy drink category. It is perfect for flavor seekers who are looking for a unique experience in their drinks, the company said.
Hell Energy Drink – Black Cherry combines the intense taste of black cherries with Hell Energy Drink’s original formula. Infused with multiple B-vitamins and no added preservatives, it delivers an unforgettable flavor in every can. It is a tempting and refreshing Black Cherry-flavored energy drink that captures a most craved vibe in a single sip. This special Black Cherry taste comes in a distinctive, stylish, and purple-black packaging.
Unnikannan Gangadharan, director, Hell Energy Drinks, said, “Hell Energy Drink Black Cherry is not just a new flavor, but a statement. With this launch, we are reconfirming our promise to bring globally benchmarked products that speak to the fearless new Indian consumer and are aligned with the evolving consumer preferences. Hell Energy Drink – Black Cherry adds to our expanding portfolio in the Indian market and reflects our continued focus on product innovation and differentiated flavor offerings.”
The new variant will initially be available across general trade, modern retail, and quick-commerce platforms in key cities such as Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, and Chandigarh.
The launch is supported by targeted Digital First marketing initiatives, resonating with Gen Z and millennial consumers, and aimed at maximizing visibility and engagement. It further amplifies its identity as a fearless, youth-first disruptor in India’s energy drink space.
With the introduction of its new variant in India, Hell Energy Drink continues to strengthen its growing India portfolio and further its ambition towards becoming the go-to energy drink in the country.
Hell Energy Drink was in 2006. The 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia.
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Naresh Khanna – 10 February 2025
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