Beam Suntory, a global provider of premium spirits, announces the launch of Haku Vodka, the newest release from the House of Suntory, the Founding House of Japanese Whiskey, in India. Created from Japanese ingredients by master artisans, Haku Vodka represents the nature and spirit of Japan. The premium spirit embodies Suntory founder Shinjiro Torii’s philosophy of ‘monozukuri’ craftsmanship: a relentless pursuit of perfection, meticulous attention to detail, and commitment to quality.
The debut of Haku Vodka is poised to disrupt the category, setting a new standard for its exceptional craftsmanship. “Vodka continues to gain prominence as a sought-after spirit amongst Indian consumers due to its versatility. Delivering a distinctive experience and establishing a unique presence in the vodka market, we bring yet another addition from our esteemed House of Suntory portfolio in India with the launch of Haku Vodka,” says Neeraj Kumar, managing director, of Beam Suntory India.
He further adds, “Haku Vodka embodies the House of Suntory’s unwavering commitment to crafting spirits of unrivaled quality and attention to detail, which is the essence of our guiding principle, Monozukuri. This exceptional offering is poised to cater to the evolving tastes of Indian consumers, delivering a truly premium experience setting an unprecedented benchmark in the vodka category.”
Haku, meaning ‘white and brilliant’ in Japanese, pays tribute to the main ingredient ‘Hakumai,’ a pure, white Japanese rice serving as the quintessential symbol of Japan that is meticulously milled and polished, and the craft of mastering a ‘junpaku,’ a clear, clean and luminous vodka, carefully filtrated through bamboo charcoal that adds a sophisticated sweetness and complexity to the vodka’s natural flavor. The design of Haku Vodka balances the traditional Japanese aesthetic with a modern sensibility, resulting in a minimalist and artisanal product that celebrates the artistry of Japanese craft. With a steadfast commitment to premiumization, the introduction of Haku Vodka represents a noteworthy inclusion to the already distinguished portfolio.
The launch of Haku Vodka represents a bold step in Beam Suntory’s ambitious journey to expand its premium portfolio in India, marked by several new brand launches across the country in recent years, and is set to make its mark across multiple markets, including Maharashtra, Goa, Delhi, Uttar Pradesh and Telangana. It will range from INR 3,950 to INR 6,140.
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Naresh Khanna – 10 February 2025
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