BeeYoung, an Indian craft beer, recently launched its new variant, BeeYoung Tropic, a crafted Tropical Pilsner, at the Doon Music Festival Season 4. This latest addition to the BeeYoung portfolio embodies everything fresh and vibrant that the brand stands for.
Born from a vision at its microbrewery in New Delhi at BeeYoung Brewgarden, the Tropic Pilsner quickly became a beloved favorite among visitors, enchanting all who tasted its unique profile. This isn’t just another beer; it is India’s first Tropical Pilsner, crafted to evoke a light, happy, and refreshing day, states a press release.
The BeeYoung brew presents a balanced hint of mango and passion fruit, layered over a crisp, light-bodied base with a smooth, malty finish. It is designed for all seasons and cuisines, making it a companion for moments of fun, calm, and connection. After rounds of meticulous experimentation, BeeYoung learned the art of canning this tropical, fruity innovation to ensure every sip retains original zest and clean profile.
About the launch, Abhinav Jindal, CEO and founder of Kimaya Himalayan Beverages, said, “With the launch of BeeYoung Tropic Pilsner, we aim to capture the feeling of pure joy and togetherness that arises from great craft beer. Launching it here in Dehradun, the city where BeeYoung was born, surrounded by music and mountains, feels like the perfect homecoming for this tropical journey.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
