Mondelez India expands milk food drink offering

Launches Cadbury Oreo Milkshake Mix

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Mondelez
Mondelez India launches Cadbury Oreo Milkshake Mix

Mondelez India, the makers, and bakers of some of India’s snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, and Oreo, recently launched an all-new product innovation – Cadbury Oreo Milkshake Mix. After unique product launches like Cadbury Dairy Milk Silk Oreo, Cadbury Dairy Milk in Lickables, and Oreo Cadbury Dipped, this new product marks the coming together of two of Mondelēz International’s power brands – Cadbury and Oreo, yet again. Through this launch, Mondelez India brings the best of both and aims to offer its consumers a distinctive indulgent experience.

Commenting on this latest innovation, Inderpreet Singh, associate director – Marketing (Beverages, Meals, Candies, and Gums), Mondelez India, says, “The indulgent milk food drink category is evolving in India, given that in-home snacking has taken precedence, as consumers are spending more time at home, with their families or just by themselves. As we continue to ‘empower people to snack right’, we are focused on providing the right snack, for the right moment, made the right way, through innovations such as these that cater to the evolving consumer needs. With the launch of Cadbury Oreo Milkshake Mix, we are bringing together two of the most trusted brands in the country, making us confident that this will make for a perfect indulgent drink, as consumers look for ways to indulge in or create unique eat experiences within the comfort of their homes, with their families and loved ones.”

This launch will be supported by strategic investments in trade visibility, promotions, and sampling. Priced at Rs 175 for 200 gram, Cadbury Oreo Milkshake Mix will exclusively be available in modern trade and on eCommerce websites.

Mondelēz International (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately US $ 26 billion (approximately Rs 1,93,181 crore). Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy, and powdered beverages, featuring global power brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100, and Dow Jones Sustainability Index. 

Mondelez India Foods (formerly Cadbury India) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo and Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh in addition to a vast distribution network across the country.

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