With the air fryer continuing to be found in more kitchens around the world, Nestlé is developing its range of recipe mixes, meals and seasonings to support modern cooking with this device. The company has launched several air fryer-suitable products throughout North and South America that make it easy for people to enjoy more delicious meal moments.
“Consumers across the Americas are now increasingly using the air fryer to create wholesome meal moments,” said Nikhil Chand, head of Food Strategic Business Unit, Nestlé S.A. “We want to support them with air fryer-specific recipes, featured on digital platforms like Recetas Nestlé, and products. Our air fryer range includes ready-made meals, marinades, recipe mixes and seasoning wrappers. These modern cooking solutions are one of our six ‘big bets’ for 2025. Collectively, they have the potential to generate over 100 million Swiss francs in annual sales.”
In Chile, where younger generations, in particular, are interested in modern ways of cooking, Nestlé has just launched the Maggi air fryer seasoning to capitalize on the growing interest in air fryers. Consumers want ideas for meals that are easy to prepare, involve fewer steps and require minimal utensils. Nestlé is helping them keep their air fryer meals varied and exciting.
In the US, where air fryer usage continues to rise, Nestlé recently rolled out three new air fryer meals under the popular Stouffer’s brand: Teriyaki Chicken, Garlic Parmesan Chicken and Orange Chicken. Feedback so far indicates that consumers like the taste and texture of the meals and find them very easy to make. Also in the US, Nestlé has repositioned its Hot Pockets products to allow for preparation in the air fryer, which gives them a crispier texture.
In Mexico, Nestlé offers Maggi seasoned papyrus sleeves that can be prepared in air fryers. The company is helping consumers discover this modern cooking trend in the country, where it is gaining popularity. When wrapped around proteins or vegetables and cooked according to the instructions, these patented seasoned sheets improve flavor while preserving juiciness and texture.
Swen Rabe, head of the Nestlé Research and Development Center for Food in Singen, Germany, added, “These innovations contain the ideal combination of ingredients to cater to local flavor profiles and trends and deliver authentic taste experiences. They utilize our deep knowledge of flavors and rich sensory expertise.”
Nestlé’s recent expansion of its air fryer range in the US, Chile and Mexico builds on the success of its global modern cooking portfolio, already present in the UK, Australia, New Zealand, Malaysia, Singapore and China.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
